Imagine yourself rushing to get to an elevator. You even yell “hold the elevator”! There’s a moment of short term relief when you realize that you’ve made it inside and you won’t be late to your meeting.
That relief quickly evaporates when you realize that you are stuck in a confined space for the next minute or so with some top people in the construction industry. (Why is your office on the 16th floor?!)
One of these people acknowledges you and asks what you are up to these days. You notice that the others with this person are listening intently.
Classic elevator pitch situation. This could be an opportunity for you.
Now this might be what everyone typically imagines as an elevator pitch scenario, but of course this situation is not location dependent. It can happen anywhere and it’s a good thing.
What do you say to make a good impression and even advance your connection to some of the movers and shakers in your industry?
Here’s what we recommend as seasoned recruiters who have helped coach countless candidates in this very situation.
We’re also going to add in some examples at each step and put it all together at the end so you can work on your elevator pitch right now while reading this post.
Keep it short and sweet.
An elevator pitch isn’t a full autobiography—it’s a highlight reel. Focus on who you are, what you do, and what makes you unique. Think of it as a quick teaser that sparks curiosity, leaving your listener eager to learn more. For example:
“I’m a project manager with five years of experience in residential construction. I specialize in coordinating large-scale projects, managing budgets, and ensuring on-time delivery for custom builds”.
You’ve said a lot, but in just a few sentences. Perfect, right?
2. Showcase your value
This is your chance to share what makes you special. What do you bring to the table? Maybe it’s your ability to lead, your knack for solving tough problems, or your industry expertise. Whatever it is, don’t be afraid to highlight it (without coming across as boastful). For example:
"I wouldn’t be an engineer if I didn’t like to solve problems! Recently, I had a situation where our energy modeling software experienced a serious error. Good thing I’m very familiar with that software, otherwise I couldn’t imagine telling my team that tons of data and hours worked just disappeared!"
You’re not just sharing your skills; you’re showing how you add value.
3. Tailor it to your audience.
Not every pitch will be the same. Are you speaking to a potential employer? A peer in your industry? A professional at a networking event? Adjust your pitch to suit the situation. For example, when talking to a hiring manager, you might say:
“I’ve heard it’s been a struggle to find a superintendent with experience leading a multi-disciplinary team for the project you won. I’ve done 3 projects like this over the last 10 years with great success and I’m looking to make a change. Can we exchange contact details so we can talk about this elsewhere?”
It’s specific, conversational, and builds a connection.
4. Practice, but stay natural
Let’s be honest—practice makes perfect, but over-rehearsing can make you sound robotic. Practice your pitch enough that it feels natural and easy to deliver. Try recording yourself or practicing with a friend. Watch your timing (aim for under 60 seconds) and pay attention to your tone and body language.
Pro tip: Smiling as you talk can make your tone more engaging—even in virtual meetings!
5. Be positive and flexible
Even if you’re seeking something specific, keep the focus on what excites you rather than what doesn’t. For example:
"There’s nothing I like more than focusing on the environment and saving money for building operators and owners. It’s all about improving the building you currently have, rather than tearing it all down and building new!”
This positive spin keeps your pitch uplifting and forward-thinking.
6. Have a goal in mind.
Your pitch should include a hint at your goals, but keep it flexible. For instance:
"I am working to achieve my goal of becoming a certified energy advisor. I can’t wait to make a bigger impact on low carbon renovations than I currently am!”
You’ve shared what you’re looking for without boxing yourself into a specific role.
Bonus tip: In a Zoom break out room and need to make a virtual pitch? No problem. 👇
In today’s world, your elevator pitch might happen over Zoom whether 1:1 or with multiple people. (Elevators are really not included!) The same rules apply—keep it brief, confident, and enthusiastic. Just remember to:
Look into the camera (to simulate eye contact).
Keep your background tidy and professional.
Modulate your tone and energy to keep the listener engaged.
If you took one thing from this post, let it be this: Your elevator pitch is your personal brand.
Think of your elevator pitch as your introduction to the world. It’s not about being perfect—it’s about being authentic, confident, and clear about the value you bring. So, take a deep breath, practice with a friend, and trust in your abilities. You’ve got this!
If you need any help, feel free to reach out to Josh and Stephen at MyGreat Recruitment Inc. who can not only help you with elevator pitches, but take a close look at your career options, and help you get in front of the right employers.
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